BUILDING ENDURING BUSINESSES IN IDAHO
stewardship, legacy, and long-term growth.
Who We Are
Rooted Capital Group is a values-driven and privately held holding and investment company that builds, acquires, and grows enduring businesses in Idaho. We partner with owners, operators, and investors to create long-term value rooted in stewardship and community. Founded by veterans and first responders, we bring a mission-driven approach to business—Rooted in Idaho and Rooted in Christ.
So then, just as you received Christ Jesus as Lord, continue to live your lives in him, rooted and built up in him, strengthened in the faith as you were taught, and overflowing with thankfulness.
Colossians 2:6-7
Our Focus
Building Service-Based Companies
We start and grow values-driven service businesses from the ground up, including proven franchise models. Our focus is on creating operationally strong, locally rooted companies built for long-term success.
Acquiring Small Businesses
We acquire and elevate established service-based companies, preserving their legacy while providing the capital, systems, and leadership to scale sustainably.
Strategic Investments
We invest in people and businesses that align with our principles of stewardship, community, and long-term value creation—helping strong operators go further, together.